I live with the firm awareness that the ground, I mean the ground, everything and everywhere, is the beating heart of the world: the "natural active filter" on which the well-being of the environment, food and life depend. Today we all know that the healthy earth creates what makes us feel better and healthier but on a large scale we are only wishing for change. We are emotionally involved and sensitive to the "theme" and I am sure that in the near future we will have the true awareness that will guide our real daily choices but unfortunately there is not much time left and we need to accelerate the path, because we are consuming a territory that no longer exists, we have more: the earth and its nature no longer bear the damage we have created and continue to produce. It is for this reason that I decided to travel documenting the work of producers who respect their land, their territory and biodiversity: loyal people from any point of view. Like in a travelogue in this my NOT!BLOG® I tell rural stories, geolocating the protagonists on the HealthSoilMAp® because there must be no more excuses for not buying loyal proximity products.